Sr. Director, Product Management, BMC
Shafath Syed is Sr. Director of End User Solutions reporting to the Vice President of Product Management and Marketing, Dave Giles. Shafath is responsible for defining the product strategy for BMC’s Digital Workplace products including MyIT, MyIT Service Broker, Marketplace, and solutions such as employee on boarding.
Shafath has over 20 years of experience leading product management and marketing teams on consumer products at Adobe, Apple, Barnes & Noble and Microsoft. Shafath joined BMC in January 2016 from Barnes & Noble where he led the mobile apps and web services strategy for the NOOK digital content business. Prior to Barnes & Noble he founded mobile app startups and worked at Adobe on Digital Publishing products including Acrobat, Creative Suite and Flash. Earlier in his career he was an evangelist at Apple working with developers on web publishing tools.