Bertrand Martin is the co-founder and CEO of Sentry Software, a leading player in IT observability. Bertrand founded the company in 2004 introducing the innovative design of a hardware monitoring module that laid the foundation of Sentry Software. He architected a successful business model with BMC Software that made the company a major player in its domain, reaching hundreds of the largest organizations worldwide. Bertrand is a visionary business driver with recognized entrepreneurial instincts. His deep technical knowledge makes him ideally suited to initiate and actively participate in the development of all the company innovative solutions. In the last year, Bertrand’s technical breakthroughs allowed Sentry Software to design a pure-software solution to help organizations assess the electricity consumption of any IT equipment and help them minimize their carbon footprint. A dynamic and sought-after public speaker, known for captivating his audience, Bertrand participates in IT conventions, conferences, and business events to develop and promote the company’s innovative solutions for sustainable IT.