Flora Tramontano Guerritore, Lead Solution Marketing Manager at BMC in Rome, Italy, drives Solution Marketing efforts for solution messages and positioning, products, sales plays, and use cases that support the Digital Business Automation marketing program. With deep domain expertise and staying current on key industry trends and hot topics, Flora applies her mindset to understand customer goals and the value they can derive from Digital Business Automation solutions. Flora built her technical foundation in IBM, working in various roles in engineering, software development and customer support. Prior to joining BMC, Flora served for 10 years as the Worldwide Product and Offering Manager for IBM’s z/OS and distributed Workload Automation products, directing key technical and marketing tasks, which included business analysis, product roadmap and strategy, as well as the development of messaging, collaterals, and content delivery at customer briefings and events.