Vanessa Martins is the Lead Manager for Americas Partner Marketing at BMC Software. In this role, Vanessa works with BMC Partners, Sales, Marketing and Product to develop and perform strategic joint marketing plans and programs pursuing a compelling and integrated execution across the pillars of thought leadership, demand generation and customer engagement. With 18+ years’ experience in Technology, Vanessa has practiced Marketing, Communication, Sales and Customer Experience within B2B and B2C segments as a Regional and Global marketer. Always with focus on results, she is a former employee for IBM, SAP, and Intel. Vanessa holds two MBAs in Business Management, Marketing, and a bachelor’s degree in communication-journalism. Vanessa lives in Las Vegas with her husband.